One lesson I have learned during my college experience is how to save money and decorate. I enjoy doing both, and the two go hand in hand. When looking for affordable decor, I want to purchase decorations at a department store where I can save money and find trendy items at prices that fit my budget. JCPenney is the perfect store for me.
I used to work at a JCPenney store, and I have had the opportunity to see the new store branding prosper. JCPenney is taking advantage of “fair and square” pricing that gives the customer the low-price on the tag. It also lowers prices throughout the month; therefore, I don’t have to worry about forgetting my coupons at home anymore.
The department store has several departments throughout the store. One of my favorite departments is the home department. It has decor that fits my personality as well as my age. It also carriers towels, lamps and other home necessities that will transform your dorm room or apartment into a modern living space that feels like home.
JCPenney cares about its customers. The store offers a chance to win a $500 gift card on customers’ receipts through its online survey. The survey enables customers to tell management and employees how they want to be treated while shopping at JCPenney. The survey shows that JCPenney values the customers’ experience, and it will strive to make the experience as pleasant as possible. The survey shows that the company is actually listening. JCPenney management also provides a worthy incentive for customers when they provide their insight.
JCPenney is a store that is taking advantage of public relations strategies by revamping its image with customers in its best interest. The next time you are searching for affordable decor, consider JCPenney.